Industry News

AMC, Atom capitalise on MoviePass downfall

AMC Theatres has attracted 175,000 subscribers in the five weeks since the launch of its own monthly subscription ticket to compete directly with MoviePass.

AMC Stubs A-List costs $19.95 a month, and includes many features that MoviePass does not, such as being able to buy a ticket in advance; premium tickets (IMAX, 3D); being able to see the same movie more than once; and concession perks like free refills on popcorn.

AMC reportedly said the uptake in membership was higher than expected, after predicting its service would hit 500,000 subscribers in its first year and one million by June 2020.

“We are nothing less than ecstatic about the early consumer response to AMC Stubs A-List, which encourages moviegoers to come to the theatre more often, bringing their family and friends with them,” AMC chief executive Adam Aron said in a statement, according to Business Insider.

“With more than 175,000 members enrolled in just five weeks, the growth of AMC Stubs A-List has far exceeded our projections. We also find it reassuring that we consciously designed AMC Stubs A-List to be a profitable program with a price point that is loaded with consumer value while also being sustainable for us and for our guests.”

As the subscription service flourishes, its competitor MoviePass continues to suffer after it was forced to borrow $5m to remain in service. In the last two days, MoviePass has decided to cut off its subscribers from buying tickets to major movies, as well as increasing its price from $9.95 to $14.95.

And AMC isn’t the only one benefitting from the downfall of MoviePass.

Atom Tickets has launched a ‘Break Up Sweepstakes,’ which it says it to help “ease the pain for MoviePass members as the services suffers from repeated technical outages, blockbuster blackouts and an uncertain future.”

Members can enter the sweepstakes by tweeting a picture of their cut-up MoviePass card to Atom Tickets with the hashtags #MOVIEPAST and #ATOMSWEEPS for a chance to win 365 days of free movies.

Image: BusinessWire