Industry News

TicketCity enhances digital capabilities

TicketCity has introduced several developments to its event page website and mobile app designed to improve customer experience.

The new features offer fans a faster way to discover, review and purchase tickets to live events through insights such as seat views, price comparison and best value data.

“TicketCity was the first online ticket marketplace forever changing how fans buy tickets. Since then, we’ve maintained a spirit of innovation to support our customers’ evolving buying behaviours and preferences,” said Jim Howard, vice president of Operations at TicketCity.

“It’s safe to say in nearly 30 years, we’ve learned a lot about different events, venue details and ticketing trends. That expertise is the foundation of the new event page to make sure customers are getting the right ticket.”

New features include recommended seats that will be labelled as highly rated, well-priced, as well as best value. There has also been an addition of integrated visuals of seat view using proprietary data to jump from section to section on the maps.

TicketCity is using a one-day five-per-cent sale promotion to entice customers in and celebrate its new look.

“TicketCity is not in the business of just selling tickets, our mission is selling experiences that our customers can take with them for a lifetime,” said Andy Gaken, development manager who spearheaded the new event page design.

“The new event page is an exciting reflection of feedback shared by our most dedicated customers and more than 2,500 inventory partners. Together, these updates aim to help our customers quickly find the best value tickets, while ultimately shaping their overall event-going experience.”

The firm is looking ahead with hopes to bring in a section price comparison tool, advanced experiential mapping and an improved customer communication centre.

Image: TicketCity