Vibe Tickets has appointed former Groupon and ticketscript executive Hannah Morris as its Commercial Director.

In her new role, Morris will be tasked with expanding the firm’s London presence and accelerating its monetisation plans. She will lead Vibe’s commercial strategy as the firm looks to attract global investors.

Previously, Morris held senior positions with Groupon and ticketscript, which she played an instrumental role in building.

Morris said: “I’m incredibly excited to have joined Vibe at such a monumental time in its journey. The team is one of the most passionate and talented I’ve met. They have a desire to innovate and provide consumers with a genuine alternative choice within the ticketing industry.

“This business was started with a desire to find a better way of doing things – that driver is still at the centre of Vibe’s mission. Luke Massie, the group’s founder and CEO is one of the major reasons I joined Vibe, his determination to revolutionise the industry is really inspiring.

“I’m looking forward to leading the team with strategies that will amplify their achievements and accelerate growth.”

Image: Vibe Tickets