Dice has linked up with London’s Scala concert venue as it looks to move to a fully mobile ticketing programme.

Scala said it hopes the partnership will give its gigs more visibility and keep its tickets off the secondary market.

Jane Cotter, events co-ordinator at Scala said, according to MusicWeek: “Digital ticketing is the future of the music industry and this is clearly the next big step for Scala as a big London venue.

“Partnering with an innovative company like Dice means we can provide fans with easy-to-use tickets and most importantly the move will ensure our tickets don’t appear on the secondary ticketing market.”

Dice provides a system by which users can return tickets through the app to be resold to real fans, rather than scalpers.

Russ Tannen, Dice’s UK managing director, said: “There’s nothing better than sitting down with the team that run one of London’s most iconic venues and realising they share the same values as you. In this partnership Scala are putting fans first and touts last by going mobile with Dice.

“Not only are they continuing to invest in diverse and groundbreaking programming across their gigs and club nights, but they’re vastly improving the fan experience of discovering and buying tickets to the venue.”

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