Brighton Pride organisers have criticised StubHub and Viagogo for “ripping off” Britney Spears fans by selling invalid tickets.
The hundreds of people who bought tickets from the secondary market are likely to be denied entry, as organisers said tickets must be bought through Pride.
Brighton Pride reportedly operates a “no resale, no refund” policy, while a spokesman for StubHub said it “strongly believes people have a right to transfer tickets.”
StubHub has tickets listed for £450, which is more than 10 times the cost of the most expensive original tickets, which were £37.50.
Paul Kemp, managing director of Brighton and Hove Pride, said, according to the BBC: “We have to disrupt the ticket touts.
“Otherwise in the future our community event, where the tickets are meant to go to locals, will be bought up by ticket companies and sold on at extortionate sites.
“They’re fraudulent, they’ve been giving out the wrong information, they’re undermining the industry, and they’re ripping off customers.”
Kemp said those with a genuine ticket coupled with identification that does not match their own will be allowed to buy a new ticket. The organisers also said they would offer a letter that may help them to secure credit card refunds.
A spokesperson for StubHub said: “Even though only 0.7 per cent of the total capacity of 44,000 tickets for this performance were sold on StubHub, we’re really disappointed on behalf of fans that the promoter changed their terms and conditions (requiring photo ID) after all the tickets had sold out.
“And whilst sellers set the prices, we have alerted buyers to the promoter’s new restrictions, and every customer order is covered by our FanProtect Guarantee, meaning StubHub will provide comparable or better replacement tickets or at least a full refund should there be any issues.
“The prices for the tickets mentioned are the ones listed, but as it is often the case, those are not necessarily the prices for which tickets sell. We believe that fans should have the right to transfer their tickets. They want flexibility and not more restrictions.”
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