Ticketing technology company Pogoseat has signed a deal with Ticketmaster to provide more fans across a range of sports with the opportunity to engage in text-ticketing.

Pogoseat’s text-ticketing technology gives fans access to last minute tickets via text message. The firm will use Ticketmaster’s open ticketing platform, leveraging its robust set of APIs to provide value added services to venues, sports clubs, promoters and fans.

The agreement extends throughout the UK and Europe, in which fans wanting access to this service will need to sign up to receive text message alerts.

When tickets become available, a text message is sent and fans can simply reply with the quantity of tickets and location they want.

The tickets are then delivered via a link in a text message with various fulfilment methods available.

Kiran Patel, chief executive of Pogoseat, said: “This partnership with Ticketmaster allows Pogoseat to access new clients across the entire European region. We are excited to be working with the biggest ticketing company in the world, providing a new marketing channel to sell tickets for their clients.

“Both brands are aligned in offering the easiest and most fan friendly experiences when purchasing tickets, making this a perfect partnership.”

The technology offers an easy method to sell unsold tickets days before an event via an alternative marketing channel. The inventory is synced in real-time and all transactions can be tracked and reconciled within the ticketing system.

Image: Pogoseat