Industry News

StubHub teams up with SeatGeek in Pelicans deal

StubHub has signed a multi-year agreement with SeatGeek to provide official ticketing for the New Orleans Pelicans.

The partnership with the NBA basketball team will see StubHub become an ‘authentic ticket partner.’

Under the terms, fans can now buy and sell verified tickets on StubHub and SeatGeek.

The fully integrated ticketing experience allows for tickets to be cancelled and reissued seamlessly between the StubHub and SeatGeek platforms. Tickets will be provided instantly upon purchase via the StubHub mobile app.

“StubHub has always been at the forefront of innovating the fan experience and we are pleased to continue to do so for New Orleans Pelicans fans,” said Akshay Khanna, head of partnerships for NBA, NFL and NHL for StubHub.

“Now, Pelicans fans can buy and sell tickets easily, securely and with the experience they’ve come to love from StubHub.”

In addition to the ticketing integration, StubHub will have access to a portfolio of Pelicans marketing assets, including social collaborations, digital assets and in-venue advertising and promotions at Pelicans home games.

“With the addition of SeatGeek and now Stubhub, we have taken our fan experience to the next level,” said Pelicans senior vice president of sales, Michael Stanfield. “We are thrilled to be a part of this initiative and we are looking forward to continued success.”

SeatGeek co-founder Russ D’Souza, said: “SeatGeek’s mission is to help fans attend more live events by increasing access and improving the ticket-buying experience. We’re excited to work with StubHub to give Pelicans fans another place to discover and purchase authentic tickets.”

Image: Keith Allison