Accesso ticketing technology has linked up with ECHL Brampton Beast ice hockey club to improve its fans’ purchasing experience.

The professional team, based in Ontario, Canada, will implement the accesso ShoWare ticketing solution for its upcoming 2018-19 season, which kicks off in October. 

The accesso ShoWare ticketing suite enables venue managers to integrate and manage the ticketing process on a single platform while providing fans a seamless purchasing experience, whether they buy tickets online or on-site.

The Software-as-a-Service (SaaS) solution offers operators ultimate flexibility and control over ticket sales in assigned seating venues, allowing them to streamline the ticketing process while maximising revenue.

“Accesso has given us a way to offer fans more diverse, personalised product offerings online,” said Cary Kaplan, president and general manager of the Brampton Beast.

“With a truly mobile-friendly interface and easy-to-use box office functionality, our fans will be able to purchase the exact ticket package they want though their channel of choice.”

In the 2016-17 season, the attendance for  Brampton Beast games increased 20 per cent from two seasons prior, a first for the league. By leveraging the accesso ShoWare ticketing suite, venue managers will have access to purchase patterns and ticket availability, gaining insight into user behaviour.

“We’re thrilled to partner with the Brampton Beast to provide a powerful, seamless ticketing solution as the team and its fan base continues to grow,” said Paul Noland, accesso chief executive. “This partnership will help fuel our expansion into the hockey ticketing space and throughout Canada as a whole.”

Image: Samuel Lehner/The Hockey House