Ticketmaster has partnered with Tennis Canada to become the official ticketing partner for the 2018 Rogers Cup.
The tournament will be staged in two separate venues, with matches held in Aviva Centre at York University in Toronto, Ontario and the IGA Stadium in Montreal, Quebec.
Under the agreement, Tennis Canada will move to digital tickets starting with the 2018 Rogers Cup. Fans will now be able to easily access tickets on their mobile device, download them to a digital wallet, and enjoy a streamlined entry experience.
When fans arrive to the Rogers Cup, they will be able to use their mobile device to enter the event.
“With a growing tennis fan base in Canada, it’s incredibly important that Canadian tennis fans are able to purchase their tickets in a safe and secure manner,” said Rob Swann, chief commercial officer of Tennis Canada.
“Ticketmaster’s digital ticketing technology protects fans attending Rogers Cup by reducing fraud and improves their overall experience by making it easier to manage their tickets. We’re excited to begin our partnership with such a trusted leader in the industry.
In 2017, the Rogers Cup tennis tournament in Montreal set a world record for attendance at a one-week tournament. A record 216,097 fans were on site throughout the tournament
Patti-Anne Tarlton, chief operating officer of Ticketmaster Canada, said: “Ticketmaster is excited to partner with Tennis Canada and the Rogers Cup, which is the highlight of the sport in Canada.
“Through this partnership, tennis fans will not only see the safest and most secure ticket buying experience possible, but they will also see the most inventory available. We know tennis fans will love this new ticketing experience.”
Image: Team Canada/Live Nation