Live Nation has hired Amy Marks as its first executive vice president and head of integrated marketing for its media and sponsorship division.

Marks joins Live Nation from Bloomberg Media, where she was global head of marketing. While at Bloomberg she spearheaded the launch of the content studio, led event marketing and conceptualised multimillion-dollar client programs.

Live Nation’s sponsorship division has become an increasingly important revenue stream for the company delivering seven consecutive years of double digit growth. In its most recent financial filings, the division reported that revenue was up 12 per cent, with recent wins including American Eagle, Asics and Dollar Car Rental. The department has responsibility for research, analytics, strategy, creative, experiential events and industry marketing.

“Amy’s unparalleled experience partnering with brands and CMO’s to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences is the type of leader that will take us to the next level,” said Russell Wallach, global president, Live Nation media and sponsorship.

Marks brings nearly two decades of industry experience building multi-platform marketing strategies and campaigns for a diverse range of brands. Prior to Bloomberg, Marks was the head of integrated marketing for PEOPLE magazine for 15 years where she led digital, experiential, mobile, retail and print campaigns.

Marks added: “I’m thrilled to join such an incredible and growing organisation filled with amazing talent. There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”

Image: Live Nation