MoviePass has introduced further limitations on its subscribers after announcing that users will only be offered a selection of six to seven films per day.
Chief executive Mitch Lowe sent an email out last week highlighting the new changes to the already altered service.
“MoviePass will offer up to six films to choose from daily, including a selection of major studio first-run films and independent releases,” Lowe said. In addition, showtime availability will be limited “depending on the popularity of those films on the app that particular day.”
Lowe also noted in the email that the movies and showtime availability in the app will change daily. However, Lowe did state that “the schedule of available film selections will be published at least a week in advance [so] members can plan ahead for the films they want to see.”
The company has seen membership soar in the last 12 months after introducing a $9.95 monthly subscription that allowed entry to one movie per day in theatres across the US.
However, a series of financial problems have beset the company and its owner Helios and Matheson Analytics in recent months. Last month it saw its share price crash following the announcement of a rescue plan, while it was forced to borrow $5m to keep operating at the end of July.
The firm recently brought in a restriction of three movies per month, but that has now dropped to two for those theatres that do not offer advance e-ticketing options.