Live Nation Australia has partnered with telco Optus to provide Optus Perks customers with a range of promotional ticketing and experiential benefits.

The multi-year exclusive partnership will provide Optus postpaid, prepaid and broadband customers with access to ticket presales for select Live Nation tours and events, as well as special promotions and premium experiences.

The partnership begins this month with the ‘win the most entertaining year ever’ consumer promotion, which gives fans the chance to win a year’s worth of Live Nation VIP concert experiences to the value of over $20,000.

Roger Field, chief executive of Live Nation Australia, said: “Optus have great credentials in supporting the Australian industry and we are excited to be partnering with them. With the huge growth of the experience economy, and with live music at the centre of this, Optus values the power of live bringing a number of benefits to their customers with this partnership.”

Optus’ managing director of marketing and product, Ben White, added: “At Optus, we’re really excited to be teaming up with Live Nation to reward our customers with special access to presale tickets and events by some of the world’s biggest and most popular music artists through our Optus Perks program.”

Image: Live Nation Entertainment