TheTicketSellers successfully delivered a full ticketing solution for the 2018 edition of Boomtown Fair, helping to welcome more than 65,000 attendees to the festival.

The ticketing firm has been partnered with Boomtown since 2010 and has worked closely with organisers this year to shape the public ticketing platform and ‘backstage’ management tool, Eventree.

In 2018, more than 500 different ticket types and vehicle passes were built into the platforms, giving the organisers further insight into public and crew numbers and the ability to pinpoint control over access to the event site from build to break.

In addition, over 40,000 meal tickets were redeemed in five separate crew canteens.

TheTicketSellers brought a team on board to deliver a full ticketing solution, from the on-sale in November through to the management of all entry systems and access control on site.

The early bird tickets for Boomtown usually sell out in seconds, and more than 30,000 tickets were sold in the first five minutes for this year.

Mo Jones, Director at TheTicketSellers said: “Our system has to scale and perform under huge pressure, with tens of thousands of people trying to get their hands on discounted tickets. Boomtown commented that this was their smoothest on-sale to date, all built by our dedicated team of in-house developers.

“This year we had the added challenge of a last-minute licence agreement passing in May, allowing the site to open a day early. Managing the process of allowing Thursday ticket holders to upgrade to Wednesday, including management of the associated coach tickets was a huge task but the end-to-end thinking again paid dividends with very little confusion at the gates, despite the complexity of ticket options.”

On-site management 

A radically improved 2018 site plan involved TheTicketSellers’ hardware being used at 40 different entry gates and locations, including public entrances, crew and artist accreditation, volunteer registration, five crew canteens and even the shuttle bus pick up in Winchester.

With all wristbands ‘disabled’ until associated to a ticket to prevent theft, scanning at various 24 hour pass in/out gates picks up unusual behaviour and gives valuable insights to the evictions and welfare teams.

Chris Rutherford, co-founder at Boomtown said: “Boomtown’s core team is relatively small, achieving unbelievable results. As such, we also need our event partners to go above and beyond to fulfil our ambitious plans. 

“Since partnering with TheTicketSellers way back in 2010, they have increased their responsibilities year on year, from supporting our customers to working with on site delivery teams and their service this year was exceptional. We know how much planning and hard work goes into the smooth running of all their operations and it paid dividends for our 10th Anniversary – the best yet!”

Image: Scott Salt