MoviePass has moved to replace its annual subscription option, with customers who use this service to now convert to a monthly subscription.
Members were given the option to receive a pro-rata refund if they wanted to cancel their annual subscriptions.
MoviePass announced the news in an email to subscribers on Friday, which, according to Variety, read: “We want to thank you for being a loyal member of our annual MoviePass plan.
“Your commitment to MoviePass has contributed to making our vision for an accessible and affordable moviegoing experience a reality. After experimenting with different models and options, we believe that our current monthly plan captures the need of our community — keeping prices low while continually striving to offer a wider selection of films.”
For a fee of $89, annual members had previously been able to see one movie a day. The latest change comes after MoviePass imposed restrictions on its monthly users. Earlier this month, MoviePass announced that it will now only allow cinema fans a choice of two films in a bid to stay afloat.
On its latest announcement, MoviePass added: “This new offering is part of the transition to our new subscription model. We’re excited to offer subscribers the option of going to three movies a month for $9.95 and providing up to a $5 discount for additional movie tickets. We are grateful to our MoviePass community and have offered a number of our annual subscribers the option for a refund if the new plan doesn’t align with their viewing preferences.
“With this transition, we intend to offer more film options so subscribers can continue exploring a wide variety of movies. We believe that our new plan is a positive change in the right direction and that it captures the needs and desires of most of our MoviePass community in our journey for an accessible and quality movie experience.”