Groupon has expanded its live events portfolio by extending its partnership with Tickets.com, bringing more concerts, sports, arts and theatre tickets to its marketplace.

Under the terms of the agreement, Groupon can now offer a “seamless” ticketing experience for all of Tickets.com’s primary ticketing clients, which includes major arenas and stadiums and large performing arts centres across North America.

Tickets.com is a privately held subsidiary of MLBAM, the interactive media and internet division of Major League Baseball, but was initially a merger of nine ticketing firms.

“Live events and activities play a big role in bringing their communities together, and we’re thrilled to partner with Tickets.com’s extensive client roster to help people conveniently discover and experience amazing things to do near them,” said Brian Fields, Groupon’s vice president and general manager of things to do.

“With more than 32 million Groupon customers in North America and a huge presence on mobile, we’re helping some of the biggest names in live entertainment attract the next generation of fans.”

Groupon claims to have sold more than 30 million tickets for live events, tours and activities since 2017.

Image: Pixino w/logo added