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TickPick nets US college deals

TickPick has been named as the official ticket marketplace for twelve US colleges, four conferences and the 2018 Jersey Mike’s Jamaica Classic.

Selected by sports marketing powerhouse Van Wagner Sports & Entertainment, TickPick will now serve as the secondary ticketing platform for the athletics programs at a dozen institutions, including East Tennessee State University, Florida International University, Georgia State University, Samford University and Santa Clara University, among others.

Van Wagner’s agreement with TickPick also aligns the company with the membership of the America East Conference, Big South Conference, Colonial Athletic Association (CAA) and Western Athletic Conference (WAC), as well as the Jersey Mike’s Jamaica Classic, the newest college basketball event, staged each November in Montego Bay, Jamaica.

“College sports fans are some of the most loyal and vocal when it comes to cheering on their teams and attending every game,” Paul Jones, head of business development for TickPick said.

“We’re proud to announce our partnership with Van Wagner and excited to introduce our company to millions of students, faculty, and alumni at 17 collegiate sports properties spanning the United States. We’re always looking for great partners such as Van Wagner who share our emphasis on transparency and service and our mission to build brand advocates through compelling and authentic messaging.”

The partnership will provide TickPick with exposure and engagement across each school’s campus and home market, via signage, promotions, online and social media programs, as well as contests for fans of each program to win experiences and tickets to events.

In addition, each property will allocate tickets to be sold through TickPick’s marketplace at face value.

“We are excited to announce this partnership with an emerging leader in the ticketing industry who is making a significant impact on the sports and entertainment industry,” Frank M. Cuervo, vice president for national partnerships for VWSE said. “TickPick will bring great value and service to fans, friends and alumni of all our partner schools, conferences and events.”

Image: TickPick