OvationTix, an AudienceView product, has linked up with Little Rock Athletics to provide college sports fans with a more seamless ticketing experience.

OvationTix and the AudienceView platform help to drive attendee engagement, grow revenue and enable operational efficiencies that support more than 2,000 live event venues, teams and organisations across 15 countries.

Its partnership with the University of Arkansas at Little Rock will help to boost the athletic department’s fan engagement initiatives.

“With the launch of OvationTix, Little Rock Athletics is immediately improving our fan engagement initiatives. We can get to know existing fans better through comprehensive profiles, easily add new fans to our database when a family member or friend buys them a ticket, send highly targeted communications and improve the overall service experience,” said Casey Page, assistant AD for Ticketing, Little Rock Athletics.

“We value the expertise of AudienceView’s college athletics, customer success and client services teams and look forward to their continued guidance throughout a long, successful relationship.”

OvationTix also frees up staff time so the athletics department team can be more proactive with marketing and fan engagement, such as pre-game and post-game emails, which can be configured and scheduled to send automatically. Additionally, Trojans fans can fully manage their own accounts and tickets online.

“We are excited to partner with Little Rock Athletics and to be playing an important role in improving the experience for their fans,” said Mike Hinson, VP of College Athletics.

“AudienceView has a solution to drive success in athletics departments of any size. If you are evaluating your needs, taking a critical look at an existing relationship or seeking a new partner, we encourage you to look at OvationTix by AudienceView. It is a powerful solution that is becoming the obvious choice for schools like Little Rock.”

Image: Alejandro Escamalia.