The Rugby Football Union (RFU) has implemented a ‘Good for Rugby’ consumer protection strategy to allow fans to easily identify official England Rugby products and services such as tickets.

The branding will also help customers to recognise which merchandise and hospitality is certified by the RFU.

The Good for Rugby mark will provide a clear visual identifier to help ensure customers have absolute faith that they are buying from a trusted and authentic source.

Good For Rugby

“This is part of the RFU’s ongoing efforts to protect rugby fans from purchasing counterfeit merchandise or falling victim to rogue traders selling unofficial tickets or hospitality,” said Steve Brown, RFU chief executive.

“Watching England play at Twickenham Stadium is a special experience and we value all fans who come to support our teams. We are urging fans not to risk their money or potentially being refused entry by using either unauthorised re-selling platforms or buying tickets and hospitality through unofficial means.

“All profit generated by the RFU from ticket sales, hospitality and merchandise is invested back into rugby so purchasing through official channels keeps money within the game.”

The England Rugby Ticket site includes a ticket exchange where tickets can be officially resold to other England Rugby fans and refunds issued to the original purchaser, once resold.

The RFU is currently working with the Competitions and Markets Authority (CMA) on its legal action against the secondary tickets site Viagogo. Consumers purchasing from these sellers and platforms, often at inflated prices, run the risk that their tickets will not be accepted and may be cancelled, the RFU states.

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