Viagogo has continued its public spat with Ed Sheeran and his promoters after the star’s team claimed tickets bought through the site would not be valid for his 2019 UK tour.

Sheeran will play four big shows in Leeds’ Roundhay Park and Ipswich’s Chantry Park in August, and will tour across Europe and South Africa beforehand.

Tickets will go on sale later this month, but fans were warned by Sheeran’s team that a new policy using a paperless system would be strictly enforced in the UK.

“Once again, Ed and his team have a strict stance against anyone using unethical secondary ticketing sites,” his promoters explained.

“The UK shows on this tour will use ‘paperless’ ticketing technology, which means that the credit or debit card of the purchaser of the tickets will become their ticket.

“This stops secondary sites and ticket touts being able to resell tickets at inflated prices and ripping off fans.

“Fans who become unable to go to the shows will be able to sell their tickets from November 1 to other fans at the price they paid + a booking fee at their point of purchase.”

Viagogo is currently taking legal action against Kilimanjaro Live, Sheeran’s promoter, and its chief executive Stuart Galbraith after it confiscated and voided fans’ tickets at Sheeran gigs, forcing them to buy new ones.

It said tickets bought via its site would give purchasers entry to the concerts.

Viagogo said in a statement regarding the new tour: “All tickets on Viagogo are genuine and we will have tickets to all Ed Sheeran’s UK tour dates at a wide range of prices.

“Fans can buy from us with absolute confidence that they can turn up to the gig and simply walk straight in.”

Image: Drew de F Fawkes