Google Reserve has expanded its service to allow people searching for museum tickets to buy them without leaving the site.
Google said yesterday (Monday) that it has integrated with activity marketplaces such as Peek and ticketing platforms such as Tiqets. It is also in the process of adding support for more third-party services such as TripAdvisor Experiences, Accesso, Checkfront, CourseHorse, and others.
Those searching the internet for museums, or an outdoor activity such as kayaking, may be presented with an option to book through Google by hitting the “Find Tickets” option.
The search engine giant first piloted Reserve in 2016 across a few US cities, including Los Angeles, New York and San Francisco. Initially it was limited to fitness classes.
In March Google launched the service nationwide, and then expanded to include other health and wellness experiences, including spas.
Last year, the search engine decided to experiment with restaurant bookings and was looking to expand into more markets such as Europe.