Festicket has linked up with cashless payment firm tappit to help improve the festival experience for organisers and festival-goers alike.

Festicket provides ticket booking services to more than 1,000 festivals worldwide, as well as accommodation, transfers and extras. By teaming up with tappit, the company is hoping to make it easier for festivals to integrate cashless solutions into their offering, improving the experience for revellers across the world.

Matt Ephgrave, chief operations officer at Festicket, said: “We’ve seen the popularity of cashless services continue to grow at festivals, as many festival-goers are keen to avoid carrying large amounts of cash with them and yet still want to easily pay for services on-site. tappit have a great track record working with sporting and music events, so we’re very excited to be teaming up with them to help festivals offer more payment options to everyone.”

Festival organisers will use the tappit wristbands to give them valuable insight into the habits of festivalgoers, thus enabling them to enhance the customer experience in the future.

tappit’s payment technology is already being used by several large festivals, including Bestival and Creamfields, where festival-goers are able to load up their cards or wristbands with cash before the festival starts.

This includes addressing health and safety challenges through improved crowd flow, as well as learning more about which food and drink outlets were hot and which were not in order to help create an even better festival next time.

Chief executive of tappit, Jason Thomas, said: “The benefits of a cashless system for festival owners are clear. You get a proven return on investment, better business insight and improved fan satisfaction. Going cashless isn’t as complicated or time-consuming as people think, either – the entire system can be set up in under a month. By partnering with Festicket, we’re looking forward to bringing these benefits to even more events across the UK and beyond.”