Ticketmaster has announced that Tawn Albright will join the company as an executive vice president.

In this new role, Albright will lead the growth and expansion of Ticketmaster’s specialised platforms including TicketWeb, which focuses on ticketing clubs and small venues, and Universe, Ticketmaster’s DIY ticketing platform.

With thousands of customers representing billions in gross sales, Ticketmaster and its portfolio of companies continue to invest in innovative solutions for a variety of specialised ticketing verticals including, independent music clubs, attractions and branded events, fairs and festivals, arts and cultural experiences, organised DIY events and esports.

Albright joins Ticketmaster from Leaf Group, a publicly traded diversified media and marketplace company where he was part of the executive team that led the company’s turnaround with a focus on corporate and business development.

“Tawn is another unique addition to our leadership team. He has a fantastic background with a proven record of leveraging technology to bring fresh product and service solutions to market in both ecommerce and enterprise software. There’s no doubt he will help us accelerate an area of our business that is already growing at an impressive rate,” said Jared Smith, President of Ticketmaster.

Prior to Leaf Group, Albright was co-founder and chief executive of the award-winning digital agency Rockhouse Partners, which was an early pioneer in providing digital marketing solutions for live entertainment venues and was acquired by eTix in 2014.

He also previously ran corporate development for Ticketmaster and held development and growth roles with companies such as Cox Communications and The Coca-Cola Company. 

“As we all keep hearing, we now live in an experiential economy where people are yearning for live events. Concerts, comedy shows, cultural fairs, festivals and attractions are more popular than ever before,” said Albright. “Our unique ability to complement our portfolio of specialised tools and software with the unparalleled scale and expertise of Ticketmaster is what excites me the most about joining the team.”

Image: Knitting Factory Concert House, Boise ID