Ticketing tech firm Eventfinda has taken over naming rights at Auckland’s North Shore Events Centre, one of New Zealand’s most prominent indoor venues.

The firm has also been awarded exclusive ticketing rights for the 4,500-capacity Eventfinda Stadium, which has welcomed the likes of Bob Dylan, Sting and Green Day since it opened in 1992.

Stadium chief executive Brian Blake said the partnership with Eventfinda is linked to plans to refocus on live events.

He said: “We have a major refurbishment programme underway that includes a move back into the live concert market, and we’re thrilled to have Eventfinda on board for that journey.

“NSEC (Eventfinda Stadium) was Auckland’s original indoor venue and we are now returning to those roots.”

Blake added: “Eventfinda has established itself as one of the most preferred ticket agencies in New Zealand, and a number of our larger clients are either already using the system or are keen to use it in the future.

“They also recognise the importance of community to the operation of facilities such as indoor arenas, and as one of only two New Zealand owned and operated ticketing agencies, our partnership is a true reflection of this shared value as we have always been an avid supporter of homegrown initiatives.”

Eventfinda, which has offices in Auckland and Melbourne, has over 50,000 events published by the industry each year.

Eventfinda CEO James McGlinn said: “We’re both humbled and delighted to embark on this partnership with Auckland’s original indoor venue.

“Eventfinda exists to connect people through live experiences, by empowering everyone in the events ecosystem in which venues play a central role.”