Dynamic pricing firm Broker Genius has appointed Paulo Kaiser at its first president as it focuses on growth and product development.

Kaiser arrives after a period as chief operating officer at global business consulting firm Bluewolf, a leading provider of Salesforce services which was acquired by IBM for around $200m. New York City-based Broker Genius is a provider of dynamic auto pricing and analytics services to the secondary ticket market.

Kaiser has been tasked with managing Broker Genius’ growth and will be responsible for the day-to-day operations of the engineering, analytics, account management, sales, and full service pricing teams.

The company said CEO and founder Sam Sherman will be responsible for strategy, business development, forming new partnerships, launching new products, and marketing. The pair will partner to execute the company’s “ambitious” strategy.

“Paulo has a track record of success and will add immeasurable value to the company, our clients, and the product,” said Sherman. “With Paulo’s steady hand managing our growth and experience in rapidly growing companies, I will deepen my focus on company strategy, building relationships, and product development. It’s an exciting day for Broker Genius and our clients.”

Kaiser was part of the executive team that grew Bluewolf from 70 to over 1,000 employees and led to its acquisition by IBM. Prior to working at Bluewolf, Paulo held several leadership roles at Thomson Reuters and also helped scale several successful and rapidly growing technology startups.

In the last year Broker Genius has released UpTick, a new version of its dynamic auto pricer, and the Analytics Suite. In November 2017, it secured a $15m Series A round of funding from Boston-based growth equity firm Volition Capital.

“Broker Genius is a true innovator in the ticketing industry,” said Kaiser. “I am very excited to work with Sam and the team to further accelerate our growth and position us for even greater success.”