Ticketmaster Italy has partnered with Zed Entertainment Italy, one of the largest venue operators and promoters in the country.

Zed’s 10 venues host more than 200 events annually, selling more than 600,000 tickets. Ticketmaster Italy will provide complete ticketing services and solutions for all of Zed’s venues located across the country.

From theatre productions to live music superstars and sports, the venues draw in fans from the North-East of Italy, other Italian regions and abroad.

Daniel Bei, managing director of Ticketmaster Italy, said: “Having opened our doors just last year, this is a significant win for Ticketmaster Italy as our first major venue deal.

“Our mission is to support the local live music industry with our world class service, to help venues connect with fans wherever they may be. We share Zed’s passion for live entertainment, and look forward to collaborating closely to grow our business together.”

Through the deal, Ticketmaster will now provide ticketing services to venues such as Gran Teatro Geox Padova, Gran Teatro Morato Brescia, Kioene Arena Padova, and Zoppas Arena Conegliano.

Valeria Arzenton, Zed’s co-founder, said: “We are constantly investing in ideas, innovation and quality in our venues to ensure every single attendee has a unique and enjoyable experience. Through this partnership with Ticketmaster we will be able to upgrade our ticketing service, and make the live experience much more fulfilling for fans.”

Image: Live Nation