Groupon has further expanded its live entertainment portfolio by partnering with ticketing distribution platform Ingresso.
The agreement enables Groupon to provide a more seamless mobile experience across Ingresso’s supplier network.
“Working with Ingresso gives us the ability to leverage our huge presence on mobile to provide the best possible experience for our customers and merchants,” said Brian Fields, Groupon’s vice president and general manager of things to do.
“As one of the biggest marketplaces for live entertainment in North America, this partnership will enable us to bring even more choices to the tens of millions of Groupon customers looking for fun things to do near them or where they travel.”
Accesso, the firm that owns Ingresso, provides revenue-driving virtual queuing technology and point-of-sale and ticketing software to top attractions globally. Accesso’s North American clients include: Six Flags, Cedar Fair, Palace Entertainment, oneworld and the NFL Experience, among others.
The Groupon and Ingresso integration is expected to launch in the fourth quarter of 2018, with Groupon’s other recent partnership announcements including GolfNow; Tickets.com; Grubhub; Viator, a tours and activities firm; ParkWhiz, a parking company; and CourseHorse for local classes.
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