Live event tech firm Patron Technology has acquired event logistics software company Marcato.
Marcato will continue to serve its clients as the company becomes integrated into the Patron Technology platform. The terms of the transaction were not disclosed.
Marcato provides a web-based platform for festivals to manage backend logistics including credentialing, artist advancing, asset management, catering and much more. They work with over 300 events, globally.
“We are excited for the Marcato team and product to join our business. We recognise the many hours live event promoters spend on the details, coordination and logistics of putting on events; Marcato is the best and most efficient way to manage everything that goes into organising an event.” Marc Jenkins, Patron Technology chief executive said.
“Adding the layer of event logistics and operations to Patron Technology brings the full life-cycle of your event into one integrated product offering. Patron Technology isn’t just about the consumer facing side of events, we are now helping event organisers behind-the-scenes as well.”
Natasha Hillier, Marcato general manager, said: “At Marcato, we’ve seen our clients experience a sizeable reduction in onsite staffing costs, catering costs and especially in the amount of time spent organising their events.”
Image: Future Music Festival 2013