SecuTix, the ticketing and audience management solution provider, has linked up with travel website TripAdvisor-Viator.

Under the agreement, SecuTix clients will be able to operate sales though TripAdvisor with ease.

The first client to benefit from the deal is Barcelona’s Palau de la Música Catalana, through which the concert hall can sell its tickets for their guided tours through the platform for the same price as direct from their own website.

Joan Oller, Palau de la Música Catalana general manager, said: “On TripAdvisor, Palau is in second place in the recommendations of ‘Things to Do’ in Barcelona. The venue has a 77 per cent ‘excellent’ rating, an 18 per cent ‘very good’ rating and a global score of 4.5 out of 5. We’re very pleased to offer a direct link from this relevant website to our activities, guided tours and classical music concerts.

“We thank SecuTix for their flexibility in connecting us with this crucial partner. We’ve been working with TripAdvisor-Viator for some time, but the partnership with the SecuTix platform now makes it easier and more profitable for our institution, our partner and the visitors. A triple ‘win’ success.”

SecuTix uses deep API integration to target TripAdvisor customers with tailored products based on their activity. The ticketing platform sets the prices and product availability limits. Sales are made in real time from the SecuTix inventory, and TripAdvisor generates tickets with barcodes that can be used at the venue.

Sébastien Vauclair, vice-president of technology at SecuTix, added: “We’re very pleased to offer this integration to clients which can cover tickets for events and matches plus time slot and visit passes. Our platform’s ability to link with other systems opens new sales opportunities for many of our clients and is further proof that an agile approach meets the ever-changing needs of today’s customers.”

SecuTix also recently partnered with price optimisation software Smart Pricer to give ticketing managers convenient access to the advanced pricing service. The firm also confirmed to that the TripAdvisor announcement is the first of many partnerships to be revealed before Christmas.

Image: SecuTix