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‘Alexa, buy West End theatre tickets’

London Theatre Direct (LTD) now offers fans the option to purchase tickets through Amazon Alexa, making it the first theatre ticket retailer to use the technology.

Customers can now purchase theatre tickets to top shows in London’s West End using Amazon Pay for Alexa Skills.

Customers can book a wide range of exclusive offers and last-minute tickets using any Alexa-enabled device through voice commands.

Mark Prethero, business development director at London Theatre Direct, said: “We’re delighted to offer our customers a completely new booking experience and make it easier than ever before to book theatre tickets. It’s been great working alongside Amazon to develop such an innovative solution and are excited to see how the future of voice commerce develops.”

In addition, LTD recently worked with Amazon Prime, using b2b ticketing software the firm participated in the highly successful 2018 Amazon Prime Day, which ran for 36 hours offering Prime members exclusive deals on a range of theatre tickets.

Karen Pepper, head of Amazon Pay UK said: “We’re always looking for new ways to make Alexa even more useful for our customers and looking for ways to remove friction from the purchasing experience.

“We are excited to be working with London Theatre Direct – providing them with a way to reach Amazon customers that have come to value a personalised, trusted and familiar buying experience through Amazon Pay.”

All of LTD’s West End inventory is available via the device, with shows including Disney’s The Lion King, Aladdin and Phantom of The Opera.