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Chargers prioritise ticket affordability

NFL American football franchise the Los Angeles Chargers has unveiled a “season ticket opportunity for just about everyone” strategy for its move to the new L.A. Stadium after conceding that it has only been able to offer a limited gameday experience at its temporary StubHub Center home.

The Chargers relocated from San Diego to Los Angeles for the 2017 season and are due to move into their new home in 2020. The state-of-the-art stadium at Hollywood Park will have a capacity of 70,240 and be shared with the Los Angeles Rams. Construction began in November 2016 and the project is expected to cost about $2.6bn (£2bn/€2.2bn) in total.

The Chargers have now announced prices for general seating at L.A. Stadium, and more than 26,000 seats are priced between $50 and $90 per seat, per game – with a one-time stadium seat license (SSL) payment of $100 per seat.

General seating tickets at $70 will come with an SSL of $500, rising to $1,000 and $2,000 for seats priced at $80 and $90, respectively. SSLs of $3,000 will be charged for the highest-priced seats of $100, $125 and $150.

Chargers president of business operations, A.G. Spanos, said in a statement: “When you look at the pricing levels for general seating, you can confidently say there is a season ticket opportunity for just about everyone. I think this model also reflects our view that it’s not just about pricing for one person. A family of four should be able to buy season tickets for the entire family and not need a second mortgage to do so.”

The Chargers currently occupy the 27,000-seat StubHub Center while they await their big move. The reduced capacity has resulted in high ticket prices leading to criticism that home games can be taken over by visiting supporters who can afford such tickets.

“We know in the building we’re in at StubHub Center, there aren’t many opportunities,” Spanos said, according to the Orange County Register newspaper. “It is priced high. There’s not very many affordable seats, not many under $100. This pricing is much more affordable. There’s something for everyone.”

The Rams last month announced that their season ticket prices at L.A. Stadium would start at $60 per game, with PSLs beginning at $1,000. However, the Rams have included the option of financing the PSLs over a 10-year period meaning the lowest per-season price point is $700.

The Register noted that the Chargers will make for the slightly more affordable option at L.A. Stadium, with Spanos adding: “We’re new to the market. This is only our second year. It’s going to take a while for us to share memories and build relationships with fans here as we continue to grow. We still have a great base, a passionate base of fans.”

Season ticket sales for these seats – which comprise approximately 75 per cent of the new L.A. Stadium – open first to current Chargers Season Ticket Members the week of October 22 and then to Chargers Wait List Members.

Image: Los Angeles Chargers