YouTube has expanded upon its ticketing drive by partnering with Eventbrite to list tickets for gigs across the video streaming site.
The Google-owned firm, which is already live with Ticketmaster, will give fans the opportunity to purchase tickets, primarily in the in the US, when watching YouTube Official Artist Channels.
A ‘Tickets’ button will appear beneath videos of artists who have concerts coming up, which can be clicked to make a purchase in the app and on desktop.
YouTube said, according to TechCrunch, that the integration will apply to thousands of artists with YouTube Official Artist Channels around the world, with Eventbrite show listings.
However, the firm declined to say how ticket sale revenue was shared, and did not reveal any other terms of the deal.
Through the new partnership, YouTube now covers more than 70 per cent of the US ticketing market, it said. The company plans to expand the feature to include more artists and venues across North America next, then expand the feature globally.
YouTube has 1.8 billion logged-in monthly users, exposing Eventbrite and Ticketmaster concerts to a huge number of online music fans.