Fandango has become Latin America’s largest online cinema ticketer after adding 5,000 more screens, in 15 countries, to its portfolio.
The movie-ticketing firm has signed multi-year partnerships with Cinemark, Cinepolis, National Amusements and Cinemex, bringing its global screen count to more than 45,000.
The new deals will greatly increase the ticketing footprint of Fandango Latin America (fandango.lat), including 94 per cent of all screens in Colombia, 78 per cent in Chile, 72 per cent in Bolivia and half of all screens in Mexico and Peru.
These additions will bring Fandango’s total coverage (through Fandango Latin America and subsidiary Ingresso.com in Brazil) to more than half of all screens across the region.
“We’re experiencing tremendous momentum in Latin America, signing new deals with leading cinema chains, enabling us to serve millions of additional moviegoers throughout the region,” said Kevin Shepela, senior vice president, head of global commerce at Fandango.
“In addition to deploying thousands of new screens in more than 15 countries, we are greatly enhancing our ecommerce platforms with new movie discovery and ticketing innovations and value-added moviegoer promotions.”
Meanwhile, Ingresso.com, which tickets for 70 per cent of all available screens in Brazil, recently launched a new handheld device that allows cinema employees to more easily assist customers with their ticket purchases, significantly reducing lines and wait times.
Ingresso.com is also the first ticketing company in Brazil to offer the Google Pay digital wallet as a digital payment option for its customers.
Image: Mike Mozart
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