England Netball, the governing body of the 2018 Commonwealth Games gold medalists, has appointed SecuTix as its new ticketing and engagement partner.
The ticketing and audience management provider will support England Netball’s plans to grow its fan base and increase revenues from ticketing.
Jo Sinclair, commercial director of England Netball, said: “Now is the time for us to capitalise on the buzz around the team’s medal-winning success and the World Cup next year to sell out arenas. The SecuTix platform will help us take back control of our relationship with fans, really understand what they want at our events and importantly, reach out to potential new fans of the sport.”
The England team won gold at the Gold Coast Commonwealth Games 2018 and is set to host the World Cup next year in Liverpool. However, funding of the national team post 2019 isn’t guaranteed and the governing body is reportedly looking to boost its commercial revenues.
David Hornby, SecuTix UK managing director, said: “England Netball is riding on the crest of a wave at present and we’re delighted with our appointment. The SecuTix platform will help Jo and her team have a direct relationship with fans which is vital to the success of growing their audience.
“The flexibility of the technology will allow us to link up with new providers to improve the fan experience and ultimately attract more people into the arenas.”
England Netball is SecuTix’s first national governing body partner.
Image: SecuTix/England Netball