CTS Eventim has moved to take full control of German company Kinoheld, which specialises in online ticketing for cinemas, while it has also agreed a partnership with blockchain-based live music marketplace Viberate.

The Gründerszene.de website said that having held a 51 per cent stake in Kinoheld since 2015, Eventim secured 100 per cent of the company’s shares earlier this month.

Kinoheld will continue to operate as a subsidiary of Eventim, with a spokesman for the parent company stating: “The transaction does not change anything in the daily operating business of Kinoheld.”

Kinoheld co-founder Constantin Schwaab added that the company will now seek to enter overseas markets and reinforce a shift in cinema ticket purchasing habits “from the box office with cash to pure online cash”.

The agreement comes after Eventim acquired all remaining shares in Scandinavian ticketing provider Venuepoint in August. 

In other news, Eventim has joined Ticketmaster, Eventbrite and Skiddle as a ticketing partner of Viberate. The Slovenia-based company claims to be the world’s biggest crowdsourced platform for listing and mapping the live music industry.

Viberate curates a database of 300,000 musicians, 90,000 venues, 2,000 booking agencies and 500,000 events, spanning all music genres and professional roles.

Oliver Fraemke, senior vice-president of international business development at Eventim, told the IQ Mag website: “As Europe’s leading ticketing company, generating reach on the web is obviously among our core competencies.

“Teaming up with an exciting start-up like Viberate adds yet another powerful channel to our ever-increasing number of affiliate outlets. Our cooperation will help us draw a much sought-for and highly-attractive customer group to our own Eventim web shops, to the benefit of music fans and artists alike.”

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