The ticketing market for family live entertainment and children’s shows in Australia continues to thrive despite the rise of digital entertainment options, according to new research from TEG Analytics.
The ticketing, live entertainment and data analytics firm found that average price per ticket for children’s shows of Aus$50.63 (£28/€32/$36) in 2018 is up 8.2 per cent, while the average spend is Aus$204.51, an increase of 1.8 per cent over the past decade.
With more variety on offer than ever in family and children’s entertainment today, staples such as Disney on Ice and The Wiggles remain in the top three most popular children’s shows in 2018, just as they were in 2008.
However, while High School Musical – The Ice Tour featured in 2008, a new entry is Paw Patrol, the live stage show based on the animated TV series. Family demographic changes over the past decade are reflected in the profile of live entertainment audiences.
Just 37 per cent of Australian households today are couple families with children at home compared to 48 per cent in 1976 and TEG notes there has been a corresponding decline in family entertainment purchasers as a proportion of all live entertainment ticket purchasers from 9 per cent in 2008 to 6 per cent in 2018.
TEG’s general manager of analytics and insights, Andrew Reid, said: “Competition for the family dollar is intense and the statistics show that live events fulfil a vital role, with 73 per cent of parents with children under 18 considering it important for their children to attend live entertainment events.
“And live event attendance isn’t limited to just family entertainment shows with sport being the top attended events by families with kids under 18 at home.”
The findings come from TEG Analytics research using the Genome Live customer attribute analyser that has mapped the entertainment preferences of more than 14 million Australians.
Image: Moto “Club4AG” Miwa
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