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Taylor Swift prices cut after failure to sellout

Taylor Swift concert ticket prices were slashed for the popstar’s Australian tour after both Sydney and Brisbane failed to sell out.

Live Nation has begun listing last-minute tickets for as low as A$104.40, which is a huge decrease from her previously sold out stadium 1989 tour.

Swift’s Reputation tour in the US has come under scrutiny, with several fans complaining about the steep price of a ticket.

“I paid US$150 (A$192) for my ticket with amazing seats for the 1989 tour,” wrote one fan on Twitter. “Now for the same seats I have to pay about US$500 (A$640).”

Swift has two shows left in Australia after kicking off her Reputation tour in Western Australia last month, receiving rave reviews for her Perth and Melbourne concerts.

Despite gaining no sell outs, the star has not scheduled any promotional pit stops to help shift any last-minute tickets. 

In January this year, it was reported that Taylor Swift was set to register one of the highest-grossing tours of all time according to sources responding to claims that sales for Reputation had been sluggish.

A source close to Swift told Billboard at the time that the tour could generate sales worth around $450m (£330m/€375m), which would make it one of the highest-grossing schedules ever.

Image: Eva Rinaldi