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Atom gains first studio backing for rewards program

US social movie ticketing platform Atom Tickets has agreed a partnership with the movie rewards service provided by Disney.

Through this new relationship, Atom customers are now able to link their Disney Movie Rewards (DMR) membership to their Atom Rewards account to automatically earn points for their eligible Disney ticket purchases. Periodically, DMR will include special offers in collaboration with Atom Tickets.

The DMR program includes releases from Disney, as well as its subsidiary studios Pixar, Marvel Studios and Lucasfilm. To tie in with the launch and the theatrical release of Disney’s Ralph Breaks the Internet in US theatres on November 21, Atom users will gain 50 bonus DMR points when they link their Atom Rewards account to Disney Movie Rewards.

After linking, members will receive 50 DMR bonus points for every 2D ticket purchase, and 75 DMR bonus points for every premium ticket purchase. Additional ongoing benefits with DMR membership include access to special rewards, sweepstakes and collectibles. The promotion continues when tickets go on sale for Mary Poppins Returns, which is scheduled to enter US theatres on December 19.

“Disney movies have been breaking sales records on Atom all year with blockbusters such as Black Panther and Incredibles 2 which shows that our users have been among the millions of people that rushed to see them in theatres,” said Allison Checchi, chief operating officer of Atom Tickets.

“Through this new collaboration with Disney Movie Rewards, we’re fuelling moviegoing behaviour and rewarding the love consumers have for Disney’s storytelling while powering offers that drive loyalty to their unparalleled franchises.”

Disney Movie Rewards is the first studio reward program to join Atom’s growing list of loyalty programs from exhibitors such as AMC Stubs and Regal Crown Club.

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