Minnesota United FC has partnered with ticketing and fan engagement firm KORE Software in preparation for the opening of its new Allianz Field home.
The 20,000-seater stadium is scheduled to open in 2019 ahead of the Major League Soccer season.
Sean Sittnick, vice president of ticket sales at Minnesota United FC, said: “As we make the transition into our new building, one of the most critical things we can do is understand our customer better.
“We also need to track everything we’re doing. KORE and Salesforce together are a great opportunity for us to manage our daily sales efforts and understand our customer and their journey as well as possible.”
The club said KORE will support Minnesota United FC to improve the customer experience and make data-driven decisions.
“We want to be able to use the new data we’re getting as quickly and efficiently as possible. KORE is the best way to accomplish all these goals internally,” said business intelligence manager Taylor Van Oosbree. “The sponsorship side of the business will help us track our inventory better, know what we’re maximising in the stadium, and where we can still make improvements.”
Sittnick added: “We will deep dive and gain a deeper understanding of our customer base. That’s where KORE will come into play. Now we can make sure we’re growing our database properly so that we can offer the best experience in professional sports possible.”