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TicketIQ launches new co-branded platform

TicketIQ has unveiled the new version of its co-branded ticket platform for more than 300 content publisher partners.

TicketIQ works with over 100 professional and collegiate sports teams, promoters, festivals and venues to help drive digital marketing and distribution across all channels.

The new platform, which launched in August, now powers ticketing for more than 250 local media publishers and social influencers, focused on sports.

This includes over 50 USA Today owned and operated properties, including JetsWire.com and Redskinswire.com, and leading independent publishers like RiverAvenueBlues.com, plus hundreds of the most active social influencers on Instagram, Twitter and Facebook.

TicketIQ’s platform, which now reaches over 50 million via TicketIQ and partners, provides access to “low price guarantees” on secondary market inventory as well as team-direct inventory.

Through the company’s partnerships with over 100 teams, venues and promoters, the platform also provides access to face price tickets and experiential access from teams and leagues, all enabled through selling integrations with Ticketmaster, SeatGeek and other major primary platforms.

Leveraging both earned and paid media, TicketIQ provides publisher partners with incremental ticketing revenue and original content.

“Amidst a changing ticket landscape, access to both primary and secondary supply is critical to an informed consumer, and we’re excited to be able to offer both,” said Jesse Lawrence, founder of TicketIQ.

For teams and other rightsholder partners, TicketIQ sells tickets at face value and collects no extra fees. On the secondary side, TicketIQ.com offers its “low price guarantee” and features tickets that are 10-30 per cent below prices on major exchanges.

The company gets their secondary supply from over 500 sources, including consolidators like Eventellect and local brokers like Ace Tickets in Boston.