The Society of Ticket Agents and Retailers (STAR) and the National College Creative industries have developed a new ticketing apprenticeship, with support from The Ticket Factory as the first employer.

Based at The Ticket Factory’s offices in Birmingham, the apprenticeship will rotate across various departments including sales, contact centre and Box Office, IT development, marketing and client services – with a further one month spent in the participants’ preferred area of study.
Additional off-the-job training via workshops, the compilation of an online e-portfolio and a final Apprentice Showcase will also form part of the assessment criteria.

Jonathan Brown, chief executive of STAR said: “Our focus was to create a new apprenticeship that would lead to a valuable industry qualification, plus one that would add real value to the employer. Centred on real work competencies demonstrated in a real work environment, the aim is to drive quality and consistency through both on-the-job and off-the-job training. We hope that this apprenticeship will open doors for many young, talented individuals and support them in forging an exciting career in this fast paced and creative industry.”

Melissa Halling (pictured) has been recruited by TTF, owned by the NEC Group, to undertake the one-year apprenticeship. Upon successful completion she will be the first recipient of the ‘Apprenticeship Standard in Customer Service Practitioner – Ticketing’.

Richard Howle, director of ticketing for The Ticket Factory, said: “We are proud to support STAR and the National College Creative with this initiative in welcoming the UK’s first ticketing apprentice to the team. We operate in a rapidly changing world, where customers demand the best and our team is passionate about driving new ideas and being at the cutting edge of innovation.

“Ticketing is a brilliant industry which requires a broad range of skills and expertise and is full of opportunities. We are delighted to welcome Melissa, whose enthusiasm and desire to learn is infectious and we hope that this will be the start of a long and successful career in ticketing.”

Image: The NEC Group