HyperX has acquired naming rights for the first dedicated esports venue on the Las Vegas Strip.

The facility will now be known as HyperX Esports Arena Las Vegas. HyperX, a provider of gaming equipment, agreed the deal with Allied Esports, which owns the arena.

The new deal expands on a partnership between Allied Esports and HyperX. The new deal is comprised of co-branded experiences and events, including opportunities with HyperX’s personalities, esports athletes and influencers; co-branded content and collateral in-venue, online and on social platforms; marketing, promotion and product activations; and a prominent retail presence in Las Vegas. HyperX Esports Arena Las Vegas branding will be integrated across all social media platforms immediately.

The new HyperX Esports Arena Las Vegas opened in March 2018

Read the full story on our sister site TheStadiumBusiness.com.

Image: Allied Esports