TickX has branched out into event discovery with a new service designed to make it easier for users to find desirable experiences based on their interests and preferences.

The aggregator’s new Intelligent Discovery engine lists inventory from over 100 partners, who are able to entice new customers by exposing their inventory more easily to potential buyers.

TickX believes its users will benefit by utilising the app’s intelligent alerts and tailored recommendation engine to help discover new events and find the best seats for ones they are interested in.

TickX

Steve Pearce, TickX CEO said: “As an aggregator, it’s important that we add value, both to our ticketing partners and our users.

“We’re really excited about our new Intelligent Discovery engine, it’s designed to give our users a personalised experience, exposing them to new events that they may not have been aware of and help to grow the experience market for TickX and our many partners.”

TickX has also unveiled a new brand identity to mark what it describes as a “strategic step” into experience discovery. This includes new visual identification, brand messaging and tagline ‘Experience More, Pay Less’.

Paul Kirwin, TickX CMO, said: “We’ve been faced with a challenge in our early years where consumers saw us as a ticket seller. We’re far from it – it is not our world, our partners are the sellers.

“We’re a discovery platform that allows our users to find tickets to events they know about and discover ones they don’t. This brand refresh helps us to articulate our position more clearly.”