The French Football League (LFP) has extended its partnership with the Vente-Privee group through a venture that seeks to increase attendances at stadia across the top two domestic leagues with discount ticket offers.
Vente-Privee specialises in offering discounted products from major brands and has its own ticketing service. Its partnership with the LFP was first formed last year and will continue by offering tickets from €10 (£8.90/$11.40) to a selection of more than 160 matches in Ligue 1 and Ligue 2.
Vente-Privee has more than 30 million members in France. The LFP said 2017’s ticket discount event attracted 500,000 unique visitors for tickets being offered to matches in Ligue 1.
Jacques-Antoine Granjon, chief executive and founder of Vente-Privee, said: “The power of Vente-Privee and our software know-how allow us to support the league and clubs on their stadium attendance, revenue development and data capture issues. This event is offered at a single price, making it accessible to as many people as possible, and more specifically to families.”
Didier Quillot, executive director of the LFP, added: “Stadium attendance is a key issue in the development of our clubs and competitions. I want to thank the clubs of Ligue 1 and Ligue 2 again, each of which made tickets available for the success of this operation.
“This initiative aims not only to win new audiences but also allow football fans to seize the right moment to come, or return, to the stadium.”