Cloud-based e-ticketing and B2B marketing platform GlobalTix has raised S$12.5m (£7m/€8m/$9m) in an investment round, led by Singapore-based venture capital firm, Tin Men Capital.

The Singapore-based firm, which is focusing on digitalising tickets for tourist attractions, was founded in 2014 after brothers Chan Chee Kong and Chee Chong noticed that the tours and activities sector did not have a global distribution system.

The new funding will be used to drive GlobalTix’s expansion into key Asian markets, with the firm already boasting a presence in Singapore, Indonesia, Thailand and the Philippines.

Chief executive of GlobalTix, Chee Chong, said, according to WebinTravel: “Although [GlobalTix] already covers inventory for attractions across Asia, we realise that we can do even better by learning from the success of our coverage of tours and attractions in Singapore, and repeating that model by investing in having a direct presence in the key in-bound tourism markets in Asia.”

GlobalTix is a cloud-based marketplace for merchants and travel agents, with its ticketing system bringing the two features together. Travel partners and merchants can manage their distribution and revenue as well as collaborate and create ticket bundles.

Chan Chee Kong, chief operating officer of GlobalTix, said: “Our [success] depends on our ability to innovate and improve, so that more merchants across Asia, however big or small, can benefit from our technology and a global marketplace. This requires not just funds, but expertise in scaling.

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