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Groupon expands cinema portfolio with AMC

Groupon has expanded its cinema offering by engaging in a distribution partnership with AMC Theatres.

Under the terms of the agreement, Groupon marketplace users will have greater access to the movies through AMC’s thousands of theatres and screens across the United States.

“Partnering with AMC helps us bolster an already strong category for Groupon,” said Brian Fields, head of things to do, Groupon.

“This integration furthers our mission of becoming the daily habit in local by connecting people with more entertainment choices in their community. Going to the movies is the quintessential local experience.”

AMC claims to have the number one or number two market share positions in 22 of the 25 largest metropolitan areas of the United States, including the top three markets: New York, Los Angeles and Chicago.

The integration is set to launch in early 2019 and it the deal will not affect or reduce the normal ticket price at any AMC location. Groupon and AMC will also look into longer term opportunities to work together.

Since 2016, Groupon has sold more than six million units for movie offers in North America. Other experience-related partnerships announced by Groupon include: GolfNow, Peek, Tickets.com, Viator (Now TripAdvisor Experiences), CourseHorse, and Ingresso.

Image: Andreas Praefcke

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