Dan Teree (pictured), co-founder of Ticketfly, has today (Tuesday) announced the launch of a blockchain-based ticketing startup called Big Neon.
The new platform is expected to leverage the Tari digital assets protocol to manage the issuance and resale of tickets to help promoters maximise revenue.
Teree said: “Over the last five years, ticketing companies have been more interested in getting bigger than getting better. Big Neon aims to modernise ticketing by delivering the most powerful mobile tools and digitising the entire ticketing process.
“I think live entertainment ticketing and blockchain technology like the Tari digital assets protocol are on an inevitable collision course. With blockchain-based management of digital assets such as tickets, event promoters will finally be able to recapture revenues that are currently lost to the secondary market. From my vantage, it’s the biggest innovation in the ticketing industry since the first ticket was sold online.”
Naveen Jain, co-founder at Tari Labs, contributors to the Tari protocol, said: “It’s inspiring to be involved in the development of a digital assets-focused blockchain protocol that supports the needs of real businesses like Big Neon.
“By allowing digital asset issuers to create rulesets around their digital assets, the Tari protocol will empower them to make the best decisions that benefit all parties involved.”
The Big Neon platform is open-source, which means that ticketing companies globally will be able to leverage its codebase to modernise its ticketing platforms. Developers and entrepreneurs who are working on digital assets projects related to in-game items, digital collectibles, loyalty points and more will be able to use libraries, patterns and other code from the Big Neon codebase to speed development.
“Big Neon is still very much in development, and we welcome contributors who are passionate about building the future of event ticketing and digital assets to collaborate with us,” said Teree.
The firm has reportedly already secured multi-year, multi-million dollar exclusive ticketing contracts with music venues and promoters across the United States ranging in size from 300-capacity rooms to an 8,000-capacity ballroom that once hosted Led Zeppelin.
Jeff Whitmore, founder of Public Works, an 800-capacity club in San Francisco, said: “I haven’t been happy with my ticketing company for quite a while. From what I’ve seen so far, I’m pretty damn confident the Big Neon team will deliver more innovation and genuine customer service in their first year than the other ticketing companies have in the last decade. With Big Neon, I feel that I’ve got a voice that is actually listened to. And let’s face it, the industry can use a good swift kick in the $%#!. My money is on Big Neon to provide that kick.”
Images: Big Neon