Featured News

Allianz Arena ticketing goes digital

Allianz Arena, home of German Bundesliga football club Bayern Munich, has teamed up with Skidata to introduce Apple Pay and other digital innovations as part of continued plans to enhance its fan experience.

The NFC reader has been supplied by Skidata, an international leader in the field of access solutions and their management. With the Skidata solution, a stadium operator is able to generate contactless tickets from their in-house system, enabling customers to add them securely to their iPhone or Apple Watch and admit visitors at the gate.

Fans who are iPhone or Apple Watch users can begin using Apple Pay at all kiosks and fan shops in the stadium, starting with Bayern’s home match against RB Leipzig on December 19.

Bayern said it is working with Apple to ensure that it is the first Bundesliga team to offer fans a convenient digital ticket solution. Beginning immediately, fans are able to load their tickets into their Apple Wallets and will then be able to hold their iPhone/Apple Watch to the ticket scanner at stadium access points.

Bayern chairman Karl-Heinz Rummenigge said: “Our goal is to process ticketing using only digital technology so that in the future we can phase out paper tickets entirely. In addition to maximising user-friendliness, this step represents a valuable contribution to environmental protection and is thus a further measure in our sustainability strategy.”

For the full story, head over to our sister site TheStadiumBusiness.com

Image: Bayern Munich