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West End stars say pricing alienates young audiences

Theatre stars have spoken out about the “astronomical” cost of West End tickets pricing out younger audiences.

Richard Fleeshman, who is currently appearing in Company at the Gielgud Theatre, told The Stage: “I know there are lots of amazing (discount ticket) programmes out there but, generally (speaking), West End prices are astronomical, though thankfully we’re nowhere near the levels of Broadway.

“It means the audience you want to invite to the theatre, a new and younger age group, just doesn’t have the disposable income.”

Jamie Muscato, who recently appeared in Heathers at the Theatre Royal Haymarket, added: “The prices of the tickets are ridiculous now.

“With the uncertainty of Brexit, is anyone going to have any money to come to the theatre?

“I think we should (get more) younger people in, like Heathers did. We had so many young people that came to the theatre for the first time, which will hopefully then spur them on to see something else.”

Image: Steve Collis