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Accesso tech boosts Bear Grylls experience

Accesso has expanded its partnership with Merlin Entertainment to provide queuing and ticketing solutions for The Bear Grylls Adventure, which recently opened in Birmingham.

Accesso will offer technology such as the accesso Passport ticketing suite, the accesso LoQueueSM queuing suite and The Experience EngineTM solution.

The Bear Grylls Adventure, which opened this autumn, feature Europe’s tallest high ropes course and is designed to replicate some of the survivalist’s exploits, as seen on shows such as “Born Survivor” and “Man vs. Wild.”

“As one of the largest attractions operators in the world, Merlin Entertainments has a long history of delivering new and innovative experiences for its guests,” said Paul Noland, accesso chief executive. “We’re thrilled to expand this relationship by offering The Bear Grylls Adventure a holistic technological ecosystem that drives operator revenue while bringing the guest experience to a new level.”

The attraction uses accesso PrismSM, the firm’s wearable device, aptly called BearTag. Upon arrival and check-in, each guest will receive a BearTag loaded with their custom itinerary, which will guide them through their chosen adventures with live messages and reservation notifications throughout the day.

The technology also enables guests to make secure, cashless payments for meals and merchandise, receive marketing offers in real-time and claim free photos from their experience.

James Thomas, general manager at The Bear Grylls Adventure, said: “The technology Accesso provides is truly the future of our industry.

“Through this partnership, we’re providing our guests with personalised and unique access to their experiences, whether they’re swimming with sharks or freefalling in our indoor skydiving wind tunnel. With just the swipe of a finger on the BearTag touch screen, our visitors have a world of adventure at their fingertips.”

Image: UberBicep