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MLB engages CSM for delivery of London series

Major League Baseball (MLB) has appointed the CSM Sport & Entertainment (CSM) agency to aid the delivery of its first regular season games in Europe.

London Series 2019 will see the Boston Red Sox and New York Yankees play a two-game series at London Stadium on June 29-30. CSM won a competitive pitch and will be responsible for the strategic planning and production of venue operations, ticketing services, full event presentation, hospitality services, marketing and communications, as well as all fan-related activity in the lead up to and throughout the London Series in 2019 and 2020.

The London-based team will be collaborating with New York City headquartered CSM LeadDog in an effort to ensure a dynamic, authentic experience for fans, partners and key stakeholders.

For the full story, head over to our sister site TheStadiumBusiness.com